Home Depot Courts Hispanics (Partners With La Raza To Hire 20,000 "Spanish-Speaking" Workers)

From: Moderate Mammal (BunnERabbit_at_verizon.hutch.net)
Date: 02/16/05 

Date: Wed, 16 Feb 2005 21:50:20 GMT

http://www.freerepublic.com/focus/f-news/1344624/posts

Home Depot wants to put more Hispanics in orange aprons through a
hiring partnership it will unveil today.

The Atlanta-based chain plans to work with several Hispanic groups to
boost both hiring and its appeal to a market segment whose buying
power reached $750 billion last year.

Hispanic purchasing power will reach an estimated $1 trillion by 2008,
the Hispanic Association of Corporate Responsibility says.

Hispanics are poised to be the next generation of home buyers, said
Jeffrey Humphreys, a University of Georgia economist.

"Home Depot's efforts will pay big dividends in the future" as the
retailer fights with Lowe's and smaller rivals to capture that
business, Humphreys said.

The National Council of La Reza, the ASPIRA Association, the Hispanic
Association of Colleges and Universities, and SER-Jobs for Progress
will help Home Depot attract and recruit full- and part-time workers
across the country. Daniel Borges, an eight-year Home Depot employee
from Venezuela, said the program is a great idea since about 30
percent of shoppers are Hispanic at the Doraville store where he
works.

"Customers shop where they feel welcome and comfortable and get the
products and information they need," said Borges, who sported a badge
saying "Yo hablo Espanol" — I speak Spanish.

"I have many regular customers who have told me they are comfortable
coming to this store because they know we have bilingual associates."

(Excerpt) Read more at ajc.com ...

_____

"Cosmic upheaval is not so moving as a little child pondering the death
of a sparrow in the corner of a barn." -Anouk Aimee, French Actor
_____

"Death is better, a milder fate than tyranny", Aeschylus (525BC-456BC),
Agamemnon
_____

"I wear no Burka." - Mother Nature
    
----------
To send mail: remove hutch

Quantcast