Confused with Coase...

From: danaf@xxxxxx
Date: 21 May 2005 22:37:46 -0700

In Coase Paper, he always mentioned some keywords:

1. Econ system is coordinated by "Price Mechanism"
2. Marketing cost
3. Cost of organising within the firm will equal either to the costs of
organising in another firm or to the costs involved in leaving the
transaction to be "organised" by price mechanism.

1.What is Price Mechanism in this paper refer to in contrast to the
conception of firm?

2.What "marketing cost" he referring?

3. Anyone can explain what this meant?

Thanks for all in advance.

.

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