Re: Elektor Electronics new website
From: Kryten (kryten_droid_obfusticator_at_ntlworld.com)
Date: 02/24/05
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Date: Thu, 24 Feb 2005 13:21:46 GMT
"ted" <edaudio2000@yahoo.co.uk> wrote in message
news:c54bf83f.0502240337.65a478b1@posting.google.com...
> So the first problem is the lack of quality writers.
I suspect that the population of good writers has not gone down too much.
However, if they are smart enough to write such articles they can also spot
that the payment divided by number of hours is less than minimum wage.
>> They seem to change EW editors every five minutes.
> I think the main reason is that they are trying to increase
> circulation figures (about 10-12k at present I guess)
I suspect there is no "they" to change editors,
total staff is unlikely to be more than the editor and a p.a.
Maybe people take on the business, find out how hard it is to fill the
magazine, then sell the business on a.s.a.p.
Svetlana has correctly observed that selling babble like the
magnetoaetherial tunnel and the Catt blather is not a viable long term
option. Selling trade press releases may not be either, since these are
given away in the free trade papers.
Maybe the readership has declined so far that there isn't enough money to
pay enough to entice people to write. Even if a staff of just two paid
themselves a modest 20K each, they'd need to make £4 on each of 10K mags
sold.
Perhaps we should ask the Audit Bureau of Circulation what the actual figure
is.
K.
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