Re: Small proto boxes with LCD and buttons?

On Mon, 25 Jul 2005 21:17:56 GMT, the renowned Joerg
<notthisjoergsch@xxxxxxxxxxxxxxxxxxxxx> wrote:

>Hello Steve,
>
>> your price target seems off by an order of magnitude, you be hard
>> pressed to buy a raw off-the-shelf non graphics LCD for less then $5,
>> let alone a graphics LCD + buttons + battery holder + case all pre
>> assembled for you.
>
>You can, but not necessarily in the US. How else could they sell these
>starting at around $125?
>http://www.aaronia.de/

They appear to have but one custom case, spread over units that sell
from EUR 100 to EUR 1000. Maybe they shelled out $25K or $50K for that
tooling. Big $%$$ deal, how many hours of engineering does that buy
these days? Their custom LCD glass won't add much to that, and the
rest is soft tooling.

Suggest you tell your client to think bigger.

I'm working on a handheld instrument with roughly similar housing
requirements, the minimum list price will probably have to be about
$400 US to allow for discounts and a distribution chain.


Best regards,
Spehro Pefhany
--
"it's the network..." "The Journey is the reward"
speff@xxxxxxxxxxxx Info for manufacturers: http://www.trexon.com
Embedded software/hardware/analog Info for designers: http://www.speff.com
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