Re: Flag desecration?

On 8 Jul 2006 19:09:47 -0700, bill.sloman@xxxxxxxx Gave us:


Roy L. Fuchs wrote:
On 7 Jul 2006 16:02:58 -0700, bill.sloman@xxxxxxxx Gave us:


Michael A. Terrell wrote:
John Fields wrote:

On 7 Jul 2006 07:27:02 -0700, bill.sloman@xxxxxxxx wrote:

<snip>

John Fields doesn't seem to understand that good design is about
providing what the specific customer needs, and you don't seem to be
much wiser.


The word "CUSTOMER" is taken from the word CUSTOM.

You have stated the obvious. One MUST design what the customer
wants or one will not sell the product to the customer, and one will
not be in business very long.

It isn't quite as simple as you seem to think. If you design what the
customer wants, rather than what the customer needs, the customer isn't
going to stay satisfied with the product.

That's what a proper requirements analysis prior to the bid is for.

The marketing department always want the product designed to make it
easier to sell - lots of attention to the way it looks, lots of
attention to the limits of performance, and correspondingly less
attention to ease of use and to performance within the boundaries of
the acceptance tests.

Marketing doesn't drive engineering for commercial industrial
products. Perhaps some for consumer products, but engineers are
pretty good at knowing about things like ergonomics, and style as well
as sturdy design in both packaging and operation. I'd say more so
than ANY sales personage.


What they need is product that the customer likes using - a product
that the does the job that end-user wants done. Educating marketing can
be difficult.

Near impossible in the electronics realm. They have to have come
from the hardware end of the industry and move into sales before you
get real knowledgable sales folk for electronics.
.

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