Re: another semi web site shot to hell?

Hello Frank,


Yes, I thought about some pics, schematics etc. The one problems most consultants have is that they aren't allowed to do that. Often they aren't even allowed to use a successful relationship as reference. One of my current contracts with a large company goes as far as prohibiting the disclosure of the very existence of that contract.

You don't have to list all your projects, just a couple. You can use
pictures of different boards, different schematics. You can alter the
story a bit. That is not a blatant cheat, it's only to show/tell
that you are for real and to do some justice to yourself.


That's what I was planning to do. Some I am allowed to disclose. Schematics are a big no-no though and I really don't want to fake anything. Also wanted to compile the list of publications although that usually doesn't draw much from non-academic circles.



The second link, "Where can Analog Consultants..." gives me a
dull page with a long lecture. It is unreadable, as it prints
too wide, all over the screen from left to right. After reading
the first paragraph, I feel lectured, and what hangs is that I
probably have wasted a lot of money, and am facing a redesign
from scratch.


What browser are you using? It doesn't do that with Mozilla, Netscape, Opera and my copy of IE. Re redesign I just want to be honest. About half of my assignments begin when it's really too late from a biz point of view and require a redesign of crucial parts or of the whole thing. Something that was clearly avoidable had they called me or someone else in half a year earlier. There are a few sad stories there.


The first paragraph ("It isn't possible to furnish...") is displayed
as 3 lines and a 4th line with just one word. That is what I call
impossible to read. Newspapers print their articles in columns, because
otherwise they would also become unreadable.


Ok, tried again. I cannot make that error happen no matter how odd I twist the shape of the browser window. What's your browser?


Ok, can't understand the neck thing but one of the fears many clients have is that a consultant does his or her thing and then the company is hooked for life. Because none of their engineers is "in the know" afterwards. I don't work that way. But I could give you some horror stories where others did that to clients and I had to pick up the pieces. Or whatever pieces they had. Undocumented reems of assembler and so on.


Yes, but advertisement talk quickly turns into a stupid lecture, insulting
the reader. Be brief. And no need to rub in disasters. Use a bit more
positive language. And cut 95% of the text as it is. Short texts, some
bulleted lists, etc.


Good idea, although I don't think one can cut 95% :-)

Believe it or not but I have one new client who, when they saw that page, said that one of the stories is exactly what happened to them.


Rolling down to the bottom, still feeling lectured and that my
own thoughts aren't much worth, you say "If you think that
analog consultants might be the answer....". Sheesh!

Well, sometimes they are the answer. Even when the problem appears to be SW or FPGA related. That's why I give example and those are cases that really happened. Got to have a punch line but you are probably right, I may have to think of a better one here.

It reads as too negative. You are a damn good expert, so don't be shy,
or use reservative language with to much use of 'if' and 'might'.


Good point. The ifs, mights and believes are remnants from the time when I ran a division. Any public corporate statements we made had to be "lawyer-proof" so most of us got used to that lingo.


Stop ranting about dollar calculators and hire a consultant
yourself, this time for your web site ;) He won't advice
Flash - no worries. He'll make a nice sober design that does
you justice, that is inviting, that is not lecturing, that
looks trust worthy, that can be found etc.


I might try that again. When I tried before everyone absoultely wanted to convince me that the site needs frames and all that stuff. Which I don't want.

Of course, make clear what you (don't) want. Extensive use of high end
designer pictures, like glass sky crapers and business men in front of
it, is not what you want. It would give a false impression. But a good
picture of a breathtaking view in your neighboorhood is nice and useable.
Couple of small insets of pictures with (perhaps) parts of your desk
with some notes and diagrams, part of your lab or workbench, a circuit
under test, a close-up of a scope probe in use, things like that. May
seem silly, but now you only have loads of dull text and I don't even
know if you can handle a screwdriver.


The view out of my office window is very picturesque. Maybe I use that.


Oh, and you don't need frames indeed. Most layout tricks can be done in
tables. OTH, a page with frames is not the end of the world. Your
current web page has 82 errors in it, so stop pretending as if you know
what is right or wrong about frames. Simply demand from your web designer
that the final result generates zero errors :

http://validator.w3.org/check?uri=http%3A%2F%2Fwww.analogconsultants.com


Thanks! That is an interesting tool. Although, even ONSemi comes up with 139 errors ...


And once your website looks better, you have to make sure it can be
found. Did you ever tried to find yourself, not using your name as
a search parameter?


I did. Google and Yahoo found it. Also lots of others. But it's certainly not search-optimized yet.

--
Regards, Joerg

http://www.analogconsultants.com
.

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