Re: Electronic Design - Project Management
- From: Ian Bell <ruffrecords@xxxxxxxxxxx>
- Date: Tue, 05 Dec 2006 20:13:28 +0000
joseph2k wrote:
Keep S&M away from engineering before
prototype, and in general. The thought patterns are too divergent;
Which is precisely why they MUST be working together right from the start
engineers tend to think in terms of "can we do it (at any cost)",
GOOD engineers do not think like that
sales and marketing to think in terms of "how do convince people they need
this".
GOOD marketeers do not think like this. This 'them and us' attitude' will be
the death of western product development.
Ian
.
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