Re: SED Posts in the Wild -Guy Macon






D from BC wrote:

I'm nearing my 2000th post to SED!
....
Well.. I was surprised to bump into my own posts in Google web
results. Not google group results.
Also, I was surprised how fast Google got to indexing that thread.
...
Question is: Is it effective advertising for an electronics designer?

See for yourself:

Google search on [ electronics engineer resume ]
Google search on [ electronic engineer resume ]
Google search on [ electrical engineer resume ]
Google search on [ california engineer resume ]
Google search on [ los angeles engineer resume ]
Google search on [ orange county engineer resume ]
Google search on [ california engineer resume ]
Google search on [ engineer resume ]
Google search on [ orange county engineer ]

I have made a lot of money doing work for folks who found me
because of the above search results.

That being said, there are two ways that employers use Google.
They may use it to find you, but they are also likely to use
it to investigate you. This fact has consequences that it took
me a while to learn.

The first thing to consider is whether to use a real name such as
"Guy Macon: or a pseudonym such as "D from BC." If you use the
pseudonym, you don't get good PR from the good things you do, but
you also don't get bad PR when your behavior is less than ideal
-- or when some troll decides to trash your reputation.

Google search on [ guy macon ]

Because of this, it is important for the person trying to use
the internet to build up a good reputation to stay out of flame
wars, to avoid controversy, and to be genuinely helpful whenever
possible. There is nothing wrong with wanting to promote yourself
and make more money, but acting like an advertiser (or worse,
like a spammer) is simply not acceptable. People might tolerate an
occasional name in the subject line or 4-line sig, but the self
promotion cannot be the main goal -- the posts have to be worth
reading. Here are some examples where I tried to be genuinely helpful
with a secondary goal of self promotion:

Google search on [ Guy Macon Real-Time Operating Systems ]
Google search on [ Guy Macon Tile64 ]
Google search on [ Guy Macon IEEE 754 ]
Google search on [ Guy Macon Linux Patent ]
Google search on [ Guy Macon Litzendraht ]
Google search on [ GMCFESIL ]
Google search on [ Guy Macon USCF FIDE ]

Like most engineers, I have posted things that some folks don't
like, and in some cases they were right not to like the posts.
In those cases where I realizes that I was in the wrong, I
apologized and retracted, but there are still some who, months
or years later, just can't let it go and send an occasional
flame my way. All I can do in those cases is repeat the apology
again and again, point out that I apologized and stopped doing
what they didn't like me doing, and asking what more they require.

Then there are cases where I really didn't do anything wrong.
In one particular case a well-known pest from the slackware
newsgroups decided that the mere existence of non-degreed
engineers is intolerable and started posting copies of my resume
modified to make me look bad, fake posts from nonexistent employers
claiming to have fired me, accusations of various crimes, etc.
The good news is that the vast majority of sites that grab info
from Usenet are happy to take down pages that are abusive. It just
takes time and effort contacting them. Or you can hire someone to
do it for you: [ http://www.reputationdefender.com/ ]. (I have not
used their services because I wanted to see how well I could do on
my own first)

Another aspect to consider is how common your name is. I am the
only Guy Macon on the internet[1], but there are some very famous
people named Jim Thompson, John Fields[2], John Larkin, Don McKenzie,
etc. Names such as Spehro Pefhany, Rene Tschaggelar, and Guy
Macon don't turn up as many unrelated Google hits. Winfield Hill
is an interesting case; his accomplishments put him at the top of
the search results and his Usenet posts are buried many pages down.
So all you j=have to do is write a book that is better thar OaE... :)

[1] There is one annoying fellow who goes by "Internet Wise Guy,
Macon Georgia" who's posts (and the posts of those flaming him)
turns up in a search of my name, but any employer will have
figured out that I am in Los Angeles long before seeing those posts.

[2] For example: [ http://www.uweb.ucsb.edu/~jfields/ ]: "The
Homepage of John Fields, Future World Kaiser. Hello, my name
is John Fields, AND I KICK @SS One of my many goals in life
is to become supreme overlord of earth, But fear not, for I
will be a fair and benevolant leader, and will bring our fair
human race into a new age of prosperity" :)


--
Guy Macon <http://www.guymacon.com/> Guy Macon <http://www.guymacon.com/>
Guy Macon <http://www.guymacon.com/> Guy Macon <http://www.guymacon.com/>
Guy Macon <http://www.guymacon.com/> Guy Macon <http://www.guymacon.com/>
Guy Macon <http://www.guymacon.com/> Guy Macon <http://www.guymacon.com/>

.



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