uC selection

Currently I use microchip pics but I'm looking possibly to switch, but what?
Is Atmel worth it? What about TI? I'm looking for something similar to
microchip but more of a commercial aspect. I have never seen any commercial
device that uses a pic and I assume there are reasons for this? It seems
that pic's are only for hobbiests so using them in a commercial product is a
no-no?


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