Re: new, and very, very ugly

John Larkin wrote:
On Tue, 12 Aug 2008 10:13:33 -0700, Joerg
<notthisjoergsch@xxxxxxxxxxxxxxxxxxxxx> wrote:

John Larkin wrote:
On Sat, 09 Aug 2008 07:47:13 -0700, John Larkin
<jjlarkin@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx> wrote:


Hey, just received this from National, in response to my comment to
them about their ugly web site. It makes no sense at all, of course:




http://www.national.com/analog

John
Hello,

In response to your request:

Regards,

Central Applications Support
http://www.national.com

New PowerWise® LMP223x micropower precision op amp family provides
guaranteed
low voltage offset drift over temperature and CMOS inputs for improved
accuracy
and battery life in instrumentation, portable medical diagnostic, and
sensor
applications. More info at http://www.national.com/pf/LM/LMP2231.html.




Please provide a detailed explanation of your technical question?
Unspeakably hideous and repulsive web site.


Work in Progress Comments by CAG


How did you hear about the [NSID]?


(additional incoherent nonsense snipped)

I sure hope they don't go the key account route like TI seemed to have taken. The consequences are now reflected in they stock valuation.

We have had recent visits from both TI and Analog Devices, with about
the same message: the huge-volume cell-phone and DSP business sucks,
because there's huge volume but no margin. So the emphasis is back to
general-purpose analog and data converters, and the ideal customer is
the small to medium-sized company, and distribution matters again.


Sometimes I wonder what some of the suits with their high-faluting MBA degrees are really doing. They could have learned from the 90's. You go key account, eventually that leads to rock-bottom such as automotive, then you get squeezed along the lines of "Our researchers have determined that you are making 8% profit margin on these parts. Your competitor XYZ Corporation has agreed to a 7% price cut effective next month. What do you say?". Does anyone remember Senor Lopez?


TI claims to have pretty much sorted out the Burr-Brown testing
fiasco, too. We'll see.


But why don't they answer simple questions about their parts?

--
Regards, Joerg

http://www.analogconsultants.com/

"gmail" domain blocked because of excessive spam.
Use another domain or send PM.
.

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