Re: 35mpg? No, Americans are too dumb.



Alex Terrell wrote:

Why don't the Mondeo, S-Max and Focus sell in the USA?

They're probably not big enough for Americans.

" In Europe, the Mondeo is considered large, but in other markets such as the United
States and Australia, it had not fared well, as there were larger models that had
stronger brand loyalty and offered better value for money. Ford claimed that it was a
'world car', but in a letter to Autocar magazine in the UK, a Ford dealer retorted 'What
world was it designed for?' Because of this, the Contour and Mystique proved unpopular
with American buyers. While the Contour sold at an average rate, the Mystique bombed. The
Mondeo Mk 3 was much larger than the Mk 1/2 version but was not sold in North America,
where Ford now offers the Fusion.

There is however, another theory advanced by some motoring journalists: that because the
Contour and Mystique were not created in the United States, it suffered from a lack of
enthusiasm from inside Ford's North American operations."

http://en.wikipedia.org/wiki/Ford_Mondeo


Graham


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