Pronunciation of "Helvetica"

From: "Farooq W" <farooq.w@xxxxxxxxx>
Date: 11 Jun 2006 04:44:56 -0700

Helvetica Chimica Acta is a very famous Swiss chemistry journal (so
named in World War days to show neutrality). I used to pronouce this
"Hell-veti-ka Kemika Akta", until someone claimed that it is
"Hell-feti-ka Shemika Acta". He said a native German corrected him.

But google search showed that Helvetica is Hell-veti-ka. Which view is
correct?

.

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