Re: "Between 19 to 55 years of age"

Harlan Messinger wrote:

Ron Hardin wrote:
grammatim wrote:
On Apr 17, 8:40 am, Ron Hardin <rhhar...@xxxxxxxxxxxxxx> wrote:
WABC radio streaming ad

If you are between nineteen to fifty five years of age ...

I think these small slip-ups may be a deliberate way to break
through ad inattention by drawing on your parser's backtrack flags.
On the internet, nobody knows you're a jerk.
Bull***.

It's probably how anyone would read <between 19-55>, which is why
copyeditors don't allow the dash in that context after "between."

Where did you get this bizarre notion of "parser's backtrack flag"?
What page of Quirk & Greenbaum et al. is it on?

Commercial spots are the most tightly controlled in the world. Nothing
is an accident.

By what sorcery do you assume is happens that ad executives and creative
artists are incapable of making mistakes?

The copy is composed and recomposed to get attention, and the delivery
is done and redone to get the timing right for the slot it's supposed to go in.

Lots of people proofread it, in effect; so it doesn't fall prey to the
can't-see-the-typo-you-just-typed effect.

What better way to draw a listener out of commercial-break inattention than to
get an idiom a little wrong?

Imagine yourself trying to get the response rate up. Would you try it?
--
rhhardin@xxxxxxxxxxxxxx

On the internet, nobody knows you're a jerk.
.