Re: Doctors Influenced By Mention Of Drug Ads


"Juhana Harju" <shantigiri@xxxxxxxxxxxxx> wrote in message news:3dbfenF6rbn88U1@xxxxxxxxxxxxxxxxx
> William Wagner wrote:
> :: I guess they do not do all those TV adds for nothing.
> ::
> :: Edit for Brevity and more is at
> ::
> :: http://www.washingtonpost.com/wp-dyn/content/article/2005/04/26/AR2005042
> :: 601624.html
> ::
> :: Will need to sign in.
> :: ........................................................................
> ::
> ::
> :: Doctors Influenced By Mention Of Drug Ads
> :: Offbeat Study Finds Familiar Brand Name Can Evoke Diagnosis
> ::
> :: By Shankar Vedantam and Marc Kaufman
> :: Washington Post Staff Writers
> :: Wednesday, April 27, 2005; Page A01
> ::
> :: Actors pretending to be patients with symptoms of stress and fatigue
> :: were five times as likely to walk out of doctors' offices with a
> :: prescription when they mentioned seeing an ad for the heavily
> :: promoted antidepressant Paxil, according an unusual study being
> :: published today.
> ::
> :: The study employed an elaborate ruse -- sending actors with fake
> :: symptoms into 152 doctors' offices to see whether they would get
> :: prescriptions. Most who did not report symptoms of depression were
> :: not given medications, but when they asked for Paxil, 55 percent
> :: were given prescriptions, and 50 percent received diagnoses of
> :: depression.
> :: From The Post's Print Edition
> :: All of Today's Business Articles
> :: Today's Business Front Image
> :: More on washingtonpost.com
> :: Markets News and Research
> :: Technology Section
> ::
> :: The study adds fuel to the growing controversy over the estimated $4
> :: billion a year the drug industry spends on such advertising. Many
> :: public health advocates have long complained about ads showing happy
> :: people whose lives were changed by a drug, and now voices in
> :: Congress, the Food and Drug Administration and even the
> :: pharmaceutical industry are asking whether things have gone too far.
> ::
> :: Nearly every industrialized country bans such advertising, and
> :: physicians said the new study raises new questions.
> ::
> :: "It is a haphazard approach to health promotion that is driven
> :: primarily by the pharmaceutical industry's interest in turning a
> :: profit," said Matthew F. Hollon, an internist at the University of
> :: Washington in Seattle, who wrote an editorial accompanying the study
> :: in today's Journal of the American Medical Association. "The most
> :: overlooked problem in the health care system today is the extent to
> :: which it is permeated by avarice."
>
> This is the original study:
>
> http://jama.ama-assn.org/cgi/content/short/293/16/1995

LMAO, a sample of 298? Out of how many patients and doctors on the
planet?



.

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