Re: Advice on cholesterol? Effect of taking "extra" olive oil?

In article <gXt5f.2608$Ix3.428@dukeread05>,
Peabody <waybackKILLSPAM44@xxxxxxxxx> wrote:

> William Wagner says...
>
> > Mar's candy claims LDL reduction of 10 %. I see you
> > mentioned Dove dark chocolate.
>
> > Cocoa flavanoids.
>
> > https://www.cocoavia.com/
>
> > Cost is not cheap about a dollar a day.
>
> Well, but see, that's cheating. They mix regular chocolate
> with plant sterols and then claim they're healthy. The
> plant sterols taken separately will reduce the absorption of
> cholesterols, but that doesn't mean the chocolate is good
> for you at all.


Perhaps of interest Peabody. Note the processing is of import.

Now I wonder if a large blind study will be done in time ;))

Bill

.........................

http://www.eurekalert.org/pub_releases/2005-09/wsw-mbn091905.php

Public release date: 19-Sep-2005
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Contact: Rachel McMahon
rmcmahon@xxxxxxxxxxxxxxxxxx
312-988-2462
Weber Shandwick Worldwide
Mars breaks new ground in heart health with Cocoavia
New cocoa-based snacks first to deliver real heart-health benefits,
premium chocolate taste


HACKETTSTOWN, NJ (Sept. 14, 2005) With heart disease remaining the
nation's number one killer, Americans increasingly are looking for
options to improve their heart health. Now there's a new product hitting
store shelves that will allow them to satisfy their passion for
chocolate while being good to their heart.
CocoaViaTM is a revolutionary new line of heart-healthy snacks that
combines real chocolate pleasure with ingredients formulated to promote
a healthy heart. Ingredients in CocoaViaTM can significantly reduce LDL
or "bad" cholesterol levels and promote healthy circulation to maintain
heart health.
Created after more than a decade of research, CocoaViaTM is the only
product that contains a patented blend of heart-healthy cocoa flavanols
and cholesterol-lowering plant sterols from soy. The new line of snacks
also is fortified with calcium and a mix of heart-healthy nutrients
including folic acid, vitamins B-6, B-12, C and E. CocoaViaTM is made by
Mars Nutrition for Health & Well-Being, a new division of Mars,
Incorporated, makers of some of the world's best-loved, great-tasting
chocolate brands. "CocoaViaTM is the vanguard of our efforts to
'reinvent' cocoa as an ingredient in healthful foods," said Dr. Harold
Schmitz, chief science officer at Mars. "It's a first-of-its-kind
product that was purposely designed to deliver heart-health benefits and
real chocolate pleasure in products that are less than 150 calories per
serving."
Mars first introduced CocoaViaTM granola-based snack bars nearly two
years ago and sold the product exclusively on the Internet. Now a full
line of CocoaViaTM products including new chocolate bars (original,
crispy and blueberry & almond) and chocolate-covered almonds will be
available at retail beginning in October. Pre-orders can be made online
at www.cocoavia.com until the product reaches national distribution.
Science-Based Benefits
Mars is the global leader in cocoa science, collaborating with
researchers at leading universities like Harvard and the University of
California-Davis to explore the health benefits of cocoa flavanols the
powerhouse compounds found naturally in cocoa beans that are similar to
those found in red wine and green tea. Scientists have been encouraged
by the growing number of independent studies that indicate cocoa
flavanols may help influence factors associated with clotting and
promote a healthy blood flow. Other studies suggest that cocoa flavanols
can improve the health of blood vessels and reduce the oxidation of LDL
cholesterol that can lead to clogged arteries.
"It is clear that cocoa flavanols represent an intriguing new area of
research with significant implications for nutrition and cardiovascular
health," said Dr. Carl L. Keen, a professor of nutrition and internal
medicine at the University of California-Davis, who has led multiple
studies on the health benefits of cocoa flavanols.
CocoaViaTM is the first product to be launched under the new business
unit, Mars Nutrition for Health & Well-Being. The new division is
charged with developing new foods, snacks, beverages and lifestyle
support to better serve the nutritional well-being needs of the consumer.
It's in the Flavanols
While flavanols are found naturally in cocoa beans, traditional cocoa
processing often destroys many of these potentially heart-healthy
compounds.
"Flavanols are essentially missing from much of the chocolate on store
shelves today," said Schmitz. "Research clearly shows that a high cocoa
or dark chocolate content cannot guarantee that a product can deliver
the same potential heart-health benefits as the Mars flavanol-rich cocoa.
After 15 years of scientific research on flavanols, Mars developed a
patented and proprietary process called Cocoapro that helps ensure the
heart-healthy flavanols remain active and are not destroyed. This
technology guarantees that CocoaViaTM contains a consistent level of
cocoa flavanols which is what really counts when you're talking about
cocoa and heart health, according to Schmitz.
"The very exciting potential heart-health benefits of cocoa flavanols is
not about simply adding more cocoa or consuming any dark chocolate," he
added. "In fact, the percentage of cocoa in a product is meaningless.
Research from several universities clearly shows that it's about
retaining the flavanols from the cocoa bean so you're confident of
enjoying a flavanol-rich, cocoa-based product."
Each serving of CocoaViaTM contains at least 100 milligrams of naturally
occurring cocoa flavanols. And since each serving is packed with the
heart-healthy flavanols, you can eat a relatively small portion and
still reap the benefits. That means less fat and fewer calories compared
to a regular, larger-sized chocolate bar. A 0.78-ounce CocoaViaTM
Original Chocolate Bar contains 100 calories, while a serving of the
CocoaViaTM Chocolate-Covered Almonds contains 140 calories.
Heart-Healthy Regimen
Research conducted at the University of California-Davis and reported at
the American Heart Association meeting this past November found that two
servings of CocoaViaTM snack bars significantly lowered total and LDL
cholesterol levels, without impacting HDL or "good" cholesterol. Each
snack bar contains 1.5 grams of natural plant sterols from soy.
"Natural plant sterols are a clinically proven ingredient that can lower
blood cholesterol," said Schmitz, who directs a multi-million dollar
research budget at Mars. "Many cardiologists and family physicians have
been recommending sterol-fortified products like margarines to their
at-risk patients as a way to help lower elevated cholesterol levels.
Now, there's a great-tasting option that naturally combines these
cholesterol-lowering benefits with the exciting potential cardiovascular
health benefits of cocoa flavanols." Including natural plant sterols
from soy in the diet has been recommended by the American Heart
Association and the National Cholesterol Education Program as one
lifestyle change that can lower cholesterol levels significantly. The
Food and Drug Administration approved a health claim based on the
evidence that natural plant sterols may help reduce heart disease risk
by lowering cholesterol.
"When eaten everyday, CocoaViaTM can help contribute to a heart-healthy
lifestyle," said Kristine Clark, PhD, RD, nutrition professor at
Pennsylvania State University. "Combined with daily exercise and a diet
low in saturated fat and cholesterol, CocoaViaTM can play a valuable
role in maintaining heart health."
Captures Your Passion for Chocolate Pleasure
"While the product provides real chocolate pleasure, you will only find
it in the healthy foods section, not the candy aisle" said Jim Cass,
vice president of sales and marketing at Mars Nutrition for Health &
Well-Being. "That's because it delivers real heart-health benefits
supported by sound science."
The brand name "CocoaViaTM" was derived from the vision that a new and
exciting way to good health is through flavanol-rich cocoa. Cass said
CocoaViaTM is the nexus of taste and health the only snack that
provides real chocolate pleasure and real heart-health benefits.
"Who knows more about capturing great chocolate taste than Mars, the
makers of some of the country's best-loved chocolate brands such as
M&M'S, Dove Chocolates and Snickers, " said Cass. "We've been able to
maximize the flavor and the health benefits in one unique cocoa-based
product."
CocoaViaTM will be sold in the healthy foods section of grocery stores,
drug stores and mass merchandisers such as Wal-Mart and Target. The new
line of CocoaViaTM products, which includes the tagline "Be Good to Your
Heart Every Day" on the label, can be pre-ordered before they are
available in stores at www.cocoavia.com.

###
Mars Nutrition for Health & Well-Being, a new division of Mars North
America, will develop and launch new foods, snacks, beverages and
lifestyle support to better serve the nutritional and well-being needs
of the consumer. The mission of the division is to be a trusted partner
in healthy lifestyles, enabling consumers to look, perform and feel
their best every day. Mars Nutrition for Health & Well-Being, launched
in June 2004, is based in Hackettstown, NJ.





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This article is posted under fair use rules in accordance with
Title 17 U.S.C. Section 107, and is strictly for the educational
and informative purposes. This material is distributed without profit.
Sam Adams-- "It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people's minds"
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