Re: Using Technology to Increase Patient Loyalty for Dentists - Smile Reminder

From: Joel M. Eichen, D.D.S. (joeleichen_at_yahoo.com)
Date: 06/16/04 

Date: Wed, 16 Jun 2004 08:05:49 -0400

Here is an interesting idea ....... how about if I spam the cell
phones of the people in my neighborhood but I attach the phone number
of the dentist down the street?

JOEL

On 15 Jun 2004 15:30:21 -0700, jimh@smilereminder.com wrote:

>I have had so many questions lately from Dentists as to how best to
>utilize technology when marketing that I had to post this information.
>Granted, it is a bit "biased" since Smile Reminder is my company, but
>I think the data needs to be out there as so many dentists are
>wondering not only how to communicate with their patients in a more
>effective way but how to drive traffic to their web sites (we do not
>do web site creation by the way). So many doctors have sites (and it
>is ever increasing) but find that search engine optimization either is
>not driving any traffic to their site or is very ineffective. Here is
>my two cents by the way and would be more than happy to answer any
>questions.
>
>Marketing is the overall process of personalized communications that
>educate patients about the practice (products, patient services, etc).
>The ultimate goal of communication is to create patient loyalty.
>According to Reicheld & Sassler of the Harvard Business Review, a 5%
>increase in customer (patient) loyalty can produce a 25-85% increase
>in profits. Patient loyalty starts with communication - specifically,
>targeted, personalized messaging. Messaging (email, text messaging to
>cell phones, pagers) is the most popular and rapidly growing form of
>communication today. Smile Reminder takes messaging to the next level
>by providing a way for practices to educate their patients about new
>procedures or products in a convenient, highly personalized and
>targeted fashion.
>
>The messages (everything from appt reminders to pre-med to marketing)
>are effective because they are tailored to fit the image of each
>practice and center on patient convenience. Every email message that
>is sent from Smile Reminder includes images (practice logo, patient
>photo, team photo or advertisement) and utilizes ‘hand-written' doctor
>signatures to maximize the personal touch. In addition, Smile Reminder
>automatically embeds a hyper-link to the practice web site, allowing
>the patient to view the information at their convenience and from the
>sanctuary of their own home or office.
>
>It is so important for practices to understand the impact of 'making a
>good impression' in their email messaging". Practices are paying
>thousands of dollars to create logos for their practice, the purpose
>of which is to create brand recognition. Until now, they have only
>been able to use them in an advertisement, on business cards or for
>office stationary. Smile Reminder's rich email messaging now gives
>practices the ability to customize each email message (including
>embedding hyperlinks to drive traffic back to a practice web site) and
>use imaging to maximize their brand recognition. Whether they are
>using Smile Reminder for targeted marketing or simply to remind a
>patient of an appointment, the look and feel of the email makes a
>statement.
>
>Smile Reminder is a patient communication software service that
>provides a secure and effective way for practices to directly
>communicate with patients by automatically sending personalized,
>real-time text messages to patients on their cell phones, email
>addresses, pagers and more.

Relevant Pages

  • Using Technology to Increase Patient Loyalty for Dentists - Smile Reminder
    ... educate patients about the practice. ... The ultimate goal of communication is to create patient loyalty. ... Messaging (email, text messaging to ... Smile Reminder takes messaging to the next level ...
    (sci.med.dentistry)
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  • Re: Are these HMOs any good?
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    (sci.med.dentistry)
  • Re: Senator asks for stop to Govt control of amalgam studies
    ... Remeber that my dentist- Bob Marko left practice in 1992/1993 ... > HIV status. ... I think it is very risky to even ask a patient ... I agree that it is unfair to dentists. ...
    (sci.med.dentistry)
  • Re: Dr DeLuca.. The TRUTH
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    (alt.support.chronic-pain)