More FREE 802.11b HOTSPOTS

From: Joel M. Eichen, D.D.S. (joeleichen_at_yahoo.com)
Date: 07/15/04 

Date: Thu, 15 Jul 2004 09:04:52 -0400

Anyone try this free 802.11b?

I told you last week about some others ........

You got 'em too?

JOEL

Krystal Extends Free Wi-Fi Access to Restaurants in Seven States
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CHATTANOOGA, Tenn., June 30 /PRNewswire/ -- Krystal restaurants in
seven states are now the "hot spot" for summertime surfing, and
customers can enjoy the big taste of the famous Krystal burger while
they're at it. Starting today, Krystal customers with a Wi-Fi
(802.11b) enabled laptop or device can surf the Internet for free at
more than 50 "Krystal HotSpot" restaurants in Alabama, Florida,
Georgia, Kentucky, Mississippi, Tennessee and Texas.

"The interest and demand for the convenience of high-speed wireless
Internet access continues to grow," said Fred Exum, chief executive
officer, The Krystal Company. "While other restaurant chains find ways
to charge people for access, Krystal is committed to expanding the
availability of free wireless Internet access in our communities. It's
giving Krystal customers what they truly want, and they are returning
the favor with their continued patronage and loyalty."

All Krystal HotSpot restaurants are listed on http://www.krystal.com/.
Krystal customers can also identify participating restaurants by
Krystal HotSpot window decals and in-store signage displaying
":-)(|]", which enhances the international warchalk symbol for
wireless hot spots, )(, and enhances it with a bit of Krystal flavor
and fun.

For the growing legion of wireless Internet users and the many who are
now purchasing laptops and devices already Wi-Fi equipped, the Krystal
HotSpot is as simple as it gets: no special configurations necessary,
no user name and password to enter, and best of all, no payments to
deal with in order to go online.

"With our free Krystal HotSpots, it's all about ease of use and
encouraging -- rather than discouraging -- customers with Wi-Fi needs
to visit Krystal," explained David Reid, chief information officer,
The Krystal Company. "Whether you want to check your e-mail, surf the
Internet or get some work done outside the office, you can be online
at your table in a matter of seconds."

Krystal HotSpots use a broadband Internet connection that allows up to
32 users at one time to access the hot spot. Users gain access by
searching for "Krystal Hotspot" in the Service Set Identifier (SSID).
Currently, the range of the 802.11b system is approximately 150 feet,
even allowing customers to access the hot spot in the restaurant
parking lot. In keeping with Krystal's long-standing tradition of
being a "family-friendly" environment, steps have been taken to block
certain types of potentially objectionable material.

The expansion of Krystal's free Wi-Fi offering comes a year after the
successful launch of the first Krystal HotSpot, which was installed at
the company's University of Tennessee location in Knoxville, Tenn. "We
had been studying the possibility of a Wi-Fi access point in our
restaurants for more than two years," said Reid. "After learning that
the entire UT campus would be going Wi-Fi, we decided our campus
location would be the perfect place to launch our first hot spot --
offering the students, professors and other patrons an additional
access point to connect to at no charge during their busy days."

As University of Tennessee customers enthusiastically embraced the
convenience of the free Krystal HotSpot, Krystal began implementing
Wi-Fi access points at several of its restaurants in Tennessee and
Georgia while also planning the current seven-state rollout. And while
Krystal customers are showing their appreciation with the addition of
each new Krystal HotSpot, they are not the only ones who have welcomed
the chance to go online while enjoying a meal at Krystal.

"Our own corporate employees are loving it," shared Reid. "They find
the Krystal HotSpots to be extremely useful as they travel to our
restaurants during the normal course of their activities."

Founded in 1932, The Krystal Company is the oldest quick-service
restaurant chain in the Southeast and second oldest in the United
States. Famous for fresh, hot, small, square burgers, Krystal has
emerged as one of the most successful quick-service restaurants in the
industry. With 24-hour operations, the Chattanooga-based chain
currently has more than 425 restaurants in Alabama, Arkansas, Florida,
Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South
Carolina, Tennessee, Texas and Virginia. For more information, visit
http://www.krystal.com/.

MEDIA CONTACT: For The Krystal Company, Wicked-West Public Relations
Brian Cooley o: 404.589.9888 / m: 404.316.7482 e-mail:
brian@wickedwestpr.com

This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com/.

CONTACT: Brian Cooley, Wicked-West Public Relations for The
KrystalCompany, +1-404-589-9888, mobile: +1-404-316-7482,
e-mail:brian@wickedwestpr.com

Web site: http://www.krystal.com/

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