Re: Getting addittional GOOGLE hits for small business of dental office

From: C.W. (from_you_at_nomail.com)
Date: 12/03/04 

Date: Fri, 03 Dec 2004 23:39:05 GMT

On Fri, 03 Dec 2004 17:38:10 -0500, Joel M. Eichen
<joeleichen@yahoo.com> wrote:

>I am working to get my site's Google ranking increased. How could I
>apply this to my site?
>
>Best,
>
>Kevin
>
>
>
>12/03/2004
>
>Hey Kevin!
>
>I am going to post this at
>
>alt.internet.search-engines
>
>USENET ..... so we can get some expert opinion. Possibly they will
>post here, or if not I will REPOST for you.
>
>Joel
>
[snip]
>
>Quote:
>Originally Posted by Joel344
>Alternatively, we can discuss how to get GOOGLE hits right here.
>GOOGLE depends on BACK LINKS, that is how many outside sites will link
>the the site in question.
>
>A new dental site in existence less than three months, created 15,000
>"dentist pages" from the Yellow Pages of course, using a computer
>program,, with all the pages being identical except for the name,
>address and phone number of the dentist. All the sites BACK LINKED to
>the referral site.
>
>At present, they are #2 or #3 in the national GOOGLE listing when one
>enters "DENTIST" into GOOGLE.
>
>Simple to do actually.
>
>Joel M. Eichen DDS
>
[snip]

There is software available to create duplicate pages where one phrase
or word is simply replaced - so one can write up one page of content
and then generate that one page into being one for each one of the 50
states or, if adventurous[sp], main regional areas - so can have 4 or
5 pages for one state and maybe 10 pages for another state.

Duplicious[?] and unethical? Could be viewed that way in certain
situations/settings.

HOWEVER ... let's be realistic in that a person typing in the search
word of 'dentist' will not likely get relevant results for what they
are searching for.

http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=dentists
of about 7,170,000 for dentists

I don't know about you - but I wouldn't sift through 7 million results
if I was seeking a dentist in my area.

http://www.google.com/search?hl=en&lr=&q=PA+dentists+
I limited the search to an area - thereby now only getting back
of about 1,340,000 for PA dentists

More do-able on my side. Still mainly directory-like listings and the
one URL in question, findadentist, is not appearing in the Top 10 at
all. Nor do I see that URL showing in the Top 50 at all.

http://www.google.com/search?q=philadelphia+dentists+&hl=en&lr=
PA may be too broad of a search area as Pennsylvania is a *wide* and
not so small state ... so I, someone seeking a dentist, would likely
limit it to around the area I live at.

"of about 234,000 for philadelphia dentists " is much more targetted
to my search thoughts and the types of resutls I would expect to find.

The URL in question lands at #1 because that page targets that search
thoughts also.

The page lists dentists from the Philly area - provides an
alphabetical way to search through those area dentist's listings.
Sorry - but the page matches in relevancy as it is filled with the
information I, the searcher, was seeking. They aren't just presenting
a pre-written page that changes only one phrase or two throughout the
content either - a vast amount of content changes. This, in my
opinion, lowers the thought of "unethical" as it is merely a directory
and acting like a 'proper' directory is expected to.

Yes, could be hard competition for Joe Blow, DDS's page/site. Many
people, sharing links, would likely link to a directory versus "this
is my family's dentist site". So the dnetist would want to get listed
on those directories, targetted for dentistry or medical thoughts, and
get backlinks from those - while also hoping that some people will
click on "b" to find Joe Blow's site or business contact info shared.

This doesn't mean that Joe Blow can't hope to achieve Top 10 or even
Top 5 placement. Just that there is a little more work involved for
"broad search" terms.

* Backlinks - quality ones at that; from similar content/theme sites
if possible.
* Anchor text from those links shared - is the anchor text
"joeblowdds.com"? Or is it "Joe Blow - Philadelphia Dental Practice"
or something along that lines where the linked text shared some nice
keywords for/about your site?
* Valid HTML - validate validate validate; if you don't know HTML then
this will help you learn HTML - or you can contact me, drop the "no",
and I will do it for you [but not for free ;) ] and I will also
explain the best I can what I did.
* Proper page structuring - heading markup, proper use/application of
that heading markup. HTML helps you to structure the page's contents -
and search engines currently love well-structured pages of content..
* Able to follow links - javascript menu? And no text links shared
elsewhere on the page? Poor spider may be unable to index your site.
* Site map - advised for more than a couple years now that even 5 page
sites may benefit from having one in place.
* Cheating? If you have things in your page that may be viewed
"questionable" then a site's "poor ranking" may actually be due to
penalty thoughts versus "competition".
* Images sharing textual content? Flash site? Geegaws and effects are
nice eye candy but sometimes not good when thinking of search engines.
REthink how you can better present those elements AND textual content
for the spiders to gobble up. http://www.delorie.com/web/lynxview.html
is a nice non-graphical browser to help share some 'flaws' in a page.
* etc.

Carol