Re: root canal cost?
From: Joel M. Eichen (joeleichen_at_yahoo.com)
Date: 03/13/05
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Date: Sun, 13 Mar 2005 13:44:06 -0500
On Sun, 13 Mar 2005 13:19:52 -0500, StovesNewAddy@sympatico.DOTnet
(StovePipe) wrote:
>Joel M. Eichen <joeleichen@yahoo.com> wrote:
>
>>
>> You may need better MARKETING ..... both internal and external ......
>> and better procedures within the practice.
>>
>> Joel
>
>Of course we need all that... AND stability... I tried an assistant who
>had no course (but alot of interest) and it was a disaster. An ADD
>dentist should not be doing things like that (I now realize...). My
>part-time hygienist (the best I've had) is going for a year's sabbatical
>in Switzerland in July. I KNOW I will not find another: there is a
>dearth of Hyg's here. This hasn't helped, but there are other problems
>as well. There is no more $$$ in my end of the city, and so I don't
>think putting any more $$$ into upgrading my little 620 sq ft is going
>to help.
UPGRADING facilities will not improve cash flow.
Thirty percent of our patients bring us 70% of our income and the
reverse unfortunately, is also true!
What has happened in recent years is that other dentists, aggressive
marketers know this and are scooping out your 30% and leaving you with
more of their 70%.
This is how some dental offices, some with one dentist, are netting
$1.4 million, $2 million and sometimes more per year. How would they
do that without a stream of new patients?
The old ones, patients, after they have been in your care for a year
or two years, well they have opted for optimal services or they have
NOT. There is no getting around that. "Doc, I lost a filling." Well
that's not a money maker, many times. Its a good dental service, but
we are talking survival and even thriving, if the practice is to
continue.
Think of it as necessary for the survival of your services.
About discretionary funds. Educate yourself. Every single working
person is making choices. They have cable TV ($70 per month) they have
cell phones ($50 per month), etc. So good dentistry, CEREC for
example, is also a choice. Off er the choice and you are doing the
patients a huge service. If you tailor make your treatments down to
the lowest level, you are doing your patients a DISSERVICE.
WELFARE PEOPLE
It does not mean what it used to mean. Travel to a supermarket and
notice who pays with an ACCESS card (This is our version of food
stamps and welfare payments ~ its a debit card where the county
deposits welfare funds and the recipient draws them out).
Notice what kinds of cars they drive away in. Often the car is better
and newer than yours.
So there they are in the office and welfare does not pay for scaling
and root planing, PerioChip, etc. STILL, the patient needs it.
CHOICES! Do not subsidize your patient's car payment loan! Again ~
CHOICES.
You write the ticket. Get 10% or 20% to accept your ticket. Then spend
the rest of your day enjoying dentistry.You have made your money and
now you can relax and enjoy what you do.
Most of your money comes from people accepting complete treatment, and
that is new patients.
Joel
How about that Dr. Steve? Joel recommends CEREC!
>
>Thanks for your input, JME
>SP
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