Re: Experts say low carb fad over
markd_at_toad-net.com
Date: 12/20/04
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Date: 20 Dec 2004 19:32:03 GMT
When I read the original the below was in my mind a test for he who
invents standards, to see if articles are actually read. While low carb
eating styles and others using other methods don't have users counting
calories, nonetheless the weight and maintainance, if any, is because
calorie needs are matched more closely.ie less calories then are needed
are eaten in all weight reduction plans. Most people who are not over
weight don't count calories and don't use the low carb style eating method
either. The "better health" has yet to be demonstrated because no
research to date has been published for periods exceeding 1 year. At that
time period the lc and other diets were similar as to weight status
andlipid measures and high drop out rate.
>Of course the fad is over for those who follow it as a fad.
>
>The rest of us who low-carb are making it a lifetime commitment to
>better food and better health.
>
>And permanent weight management without counting a single damned
>calorie.
>
>TC
>
>markd@toad-net.com wrote:
>> Experts say low-carb craze may be over
>>
>> By MARGARET STAFFORD, Associated Press Writer
>>
>> KANSAS CITY, Mo. (AP) - About a year ago, Dave Champlin and his
>two
>> roommates lived in what their friends at the University of
>Missouri
>> called the House of Fat. At a combined weight of 890 pounds, the
>three
>> decided to try the Atkins diet. By sticking to the low-carb,
>> high-protein diet, Champlin lost about 45 pounds and his roommates
>> each lost between 50 and 60 pounds.
>>
>> Despite being pleased with the results, all three were off the
>diet by
>> this past summer and have gained back some of the weight.
>Champlin,
>> 23, and his friends exemplify why many diet and food industry
>experts
>> are declaring the low-carb diet craze over.
>>
>> "It just got kind of tiresome," Champlin said. "Eating the same
>thing
>> over and over. It was monotonous."
>>
>> A study by NPD Group, an independent marketing information
>company,
>> found that the percentage of American adults on any low-carb diet
>in
>> 2004 peaked at 9.1 percent in February and dropped to 4.9 percent
>by
>> early November.
>>
>> Further, it said only one of four people surveyed was
>significantly
>> cutting carbs and "virtually none" were reducing carbs as much as
>the
>> diets recommended.
>>
>> That means many companies that rode the low-carb wave are either
>out
>> of business or refocusing their strategies.
>>
>> One example: MGP Ingredients Inc. of Atchison, Kan., which
>profited
>> from the low-carb trend, earlier this month announced it was
>cutting
>> its fiscal 2005 per-share earnings forecast by more than half -
>from
>> $1.08 to no more than 50 cents.
>>
>> The reason is reduced demand for its specialty proteins and
>starches
>> used to reduce carbohydrates in foods. MGP said low-carb demand
>had
>> peaked, and it did not expect it to return to anywhere near the
>level
>> that sparked a 123 percent increase in sales in the third quarter
>of
>> fiscal 2004.
>>
>> MGP always expected the low-carb demand to cool, but it happened
>more
>> quickly than anticipated, spokesman Steve Pickman said.
>>
>> "We expected at least to continue at its strong level for the next
>18
>> to 36 months," Pickman said. "We by no means feel low-carb is
>dead,
>> but it's declined to a much lower plateau than we or the industry
>> expected."
>>
>> While MGP's future is not threatened, many smaller businesses
>based on
>> low-carb products have closed their doors, and larger companies
>that
>> introduced low-carb foods are changing strategies.
>>
>> American Italian Pasta, the nation's largest producer of dry
>pasta,
>> reported a net loss of $12.2 million, or 67 cents per share, in
>the
>> second quarter of this year. The company's reduced-carb pasta was
>a
>> flop, with sales 50 percent lower than expected. Chief Executive
>Tim
>> Webster said the company planned to begin marketing it as a
>> low-calorie, high-fiber product.
>>
>> No one expects low-carb products to disappear. ACNielsen
>LabelTrends
>> reported that sales of products labeled for low-carb lifestyles
>were
>> still growing but had slowed. Sales, in terms of dollars, rose
>only
>> 6.1 percent for the 13 weeks ended Sept. 25, compared to the
>previous
>> quarter. That compared with a 105.5 percent increase in the 13
>weeks
>> that ended March 27.
>>
>> That decline is not surprising, even at Atkins Nutritionals Inc.,
>a
>> company founded 30 years ago by Dr. Robert C. Atkins to spread the
>> low-carb gospel.
>>
>> Colette Heimowitz, vice president of education and research, said
>the
>> market became saturated with low-carb products because companies
>> joined the "diet wars" in 2004. She said many companies are
>expected
>> to withdraw from the market because of the intense competition for
>> dieters.
>>
>> Heimowitz said people have been calling the Atkins diet a fad for
>30
>> years. "It has already stood the test of time," she said. "There
>is no
>> indication that it's going anywhere."
>>
>> She predicted people will continue to incorporate it into their
>> lifestyle.
>>
>> That's true for Champlin, the Missouri student, who said he will
>> continue to buy some low-carb products.
>>
>> "It did teach me to watch what I eat and drink," he said. "I'm not
>> going to go back to how I ate before."
>>
>> Others say the decline in low-carb popularity was entirely
>> predictable, much like past crazes such as low-fat or liquid
>diets.
>>
>> "It was overhyped from the beginning, a craze that was never a
>craze,"
>> said Bob Goldin, executive vice president of Technomic Inc., a
>food
>> industry research firm. "It was a little bubble that had zero
>staying
>> power. We've been there, done that, many, many times."
>>
>> Goldin said companies suffering because they got on the low-carb
>> bandwagon have only themselves to blame.
>>
>> "Everyone's always looking for the silver bullet, a magic diet or
>a
>> magic pill," he said. "The whole industry needs to look at
>nutrition
>> from a holistic standpoint. A lot of things go into healthy
>living,
>> and they shouldn't look for one thing to make their fame and
>fortune."
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