got milk?
- From: hotmailcom <hotmailcom@xxxxxxxxxxxxx>
- Date: 14 Jul 2005 03:00:51 GMT
outrider@xxxxxxxxxxxxx wrote:
> GOT MILK? Gets Dressed For Success
>
>
> NEW YORK -- GOT MILK? the catchy trademark of the California Milk
> Processor Board (CMPB), will soon appear on men's boxers and baby
> clothes sold in Wal-Mart and other major retailers.
>
> The CMPB has licensed apparel maker MjC Corp., San Francisco, to
> produce the boxers and loungewear. As part of the deal, GOT MILK? will
> be cross-licensed with character properties such as Cookie Monster,
> Garfield and the Pillsbury Doughboy. MjC's designs will be sold through
> Wal-Mart. Plans call for expansion into women's apparel via Target
> Corp. within the next six months.
>
> Cutie Pie Baby, New York, will feature GOT MILK? on baby and toddler
> apparel, including bodysuits, burp cloths, bibs and blankets and on
> select hardgoods such as baby bottles and sippy cups. The line will
> retail at Babies "R" Us, Buy Buy Baby, Baby Depot and Macys.com
> beginning in September.
>
> The CMPB, a non-profit organization whose mission is to increase milk
> sales and consumption in California, is funded by California milk
> processors and administered by the California Department of Food and
> Agriculture. It began its licensing program in 1995 with GOT MILK?
> Barbie and now has more than 100 product licensees.
>
> San Francisco advertising agency Goodby, Silverstein & Partners created
> the GOT MILK? ad campaign in 1993.
GOT MILK? GOT CANCER?
.
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