Added Sugar in Products for USA Market

I've just been to Sweden and Denmark, visitng healthy products
companies in the Copenhagen and Southern Sweden areas. I've learned a
lot about some of the great expertise available in this part of the
world, but also about some of the very big differences between these
countries and the USA.

A major supplier that I was interviewing one morning at breakfast
described his plan for a new product introduction in the States, by
adding that the "taste would have to be modified for the American
market." I have no problem with the taste of the product he already
sells in his home market and other regions, and so I asked him what he
had in mind, and why he would feel the necessity to modify it for
Americans.

"It isn't sweet enough. You wouldn't like it over there -- it would
sell much more if it were sweeter," he replied.

As we sat for a few minutes over our coffee, I reflected on that
comment. Almost unconsiously, I began to scan the crowd around me in
this busy airport hotel; people from all over Scandinavia, Europe and
even a few Americans. The Scandinavians and most of the Europeans
looked trim, healthy. Then a couple of very large-bottomed people
walked by pushing a cart and, by their accent, I knew they were fellow
Americans.

Sadly, my colleague that morning told me that he doesn't need to hear
them talk to recognize their nationality. My guess is that a lot of
the world labels Americans in this way.

As an example of the way that manufacturers deal with this "American
taste requirement," try a Yoghurt in Sweden (or anywhere in Europe,
really). Then taste the product that Dannon supplies us. Wow . . .
there must be an extra tablespoon of sugar in every small cup. And it
is totally unnecessary. Yoghurt flavors, and many other products,
don't need to be syrupy sweet. The way they taste in Europe is so much
more real, so much more flavorful.

Sugar and sweet, sweet flavors don't need to be added to our US diet.
We can, and should, want to live without that.

Dave

Full text article above extracted from http://shamvswham.blogspot.com/

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