do not ask for whom the bell trolls
- From: "outrider" <outrider@xxxxxxxxxxxxx>
- Date: 29 Jun 2005 09:50:41 -0700
This spring, a poll that found half of adult Americans have frequent
sleeping problems was reported on "by virtually all of the country's
major newspapers and television networks," as well as international
media. "Lost in the somber warnings and survey results, however, was
that the poll, the proclamations and the press kits that spread the
information were paid for by sleeping pill manufacturers," reports
the Sacramento Bee. Although the group that released the poll, the
National Sleep Foundation (NSF), receives more than half of its
income from drug companies, only 17 of 84 newspaper stories
"mentioned the foundation's pharmaceutical sponsors." And while the
New York public relations firm Zeno Group was touting the NSF poll,
it was also hyping the launch of a new sleeping pill, Lunesta. Zeno
Group included "a pitch for coverage of the release of the Lunesta
sleeping pill" in the NSF press packets announcing the poll results.
SOURCE: Sacramento Bee, June 26, 2005
DO NOT ASK FOR WHOM THE POLL TROLLS
http://www.sacbee.com/content/news/medical/story/13132325p-13976434c.html
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3797
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