Re: Getting a web site listed well for search engines ?

On Oct 18, 7:57 pm, John Devereux <jdREM...@xxxxxxxxxxxxxxxxxx> wrote:
Engineering Calculations <ecalculati...@xxxxxxxxxxxxxxxxx> writes:
Hi,

Advice from anyone please.

Without falling for the lines of the "listing" companies that promise
for a year to get your sight listed on the first page of a multi-page
response to a search, how should I go about getting my web site
properly listed and placed.

For example, if someone searched for "optical design software" I'd
like to get off the 50th page and get up near ZEMAX, CODE-V, OSLO and
ACCOS-V.

Since I'm working this full time, doing a lot of typing and submitting
once a year is not a problem for me as it was when I could only work
after hours when I was all ready burned out from 8 hours at the day
job and 2 hours on LA's fine freeways.

How about expanding the tutorial and putting it on the website as a
set of pages. You could have some worked examples of optical design
problems, using KDP to solve them.

I get the impression KDP is aimed at professionals who already know
what they are doing. But if you could put up enough educational
material to be a general resource for amateurs (ahem), you could get
plenty of traffic and links to your site, as well as perhaps eventual
purchases of the software and support.

--

John Devereux- Hide quoted text -

- Show quoted text -

It depends what type of business you are trying to generate, software
sales or optical engineering. They are somewhat incompatible. People
looking for engineering support do not want an expert in software
development but would rather use someone dedicated to engineering.
People looking to buy software usually do not want to commit to a one
man company, especially if that one man is dividing his time.

My advice would be to launch two separate web sites. One for
engineering and one for software. Although you can link from one to
the other this separates the two businesses in the minds of customers.

With regards to tutorials, for an engineering web site, I am against
including them. In my opinion they only distract and detract from the
information you wish to convey to customers. (Tutorials are also very
difficult to write in a clear, complete and comprehensive manner.)

www.richardfisher.com

.

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