Re: Release of Improved Tria Image Processing Program

Hi Jim,

Good luck with your developing market. When you get round to a Lite
version please bear the needs of the amateur microscopist in mind.
From my limited understanding, and application, of blind deconvolution
I suspect that these aren't any different from other users but you
will know best. My point about getting out to the wider market as soon
as possible stands: big money can be made from the sale of multiple
low cost copies of software (despite the virus ridden "free" copies
that are distributed) and bear in mind that the open source freeware
scenario isn't going to go away and builds on multiple talent i.e make
your bucks by getting in first.

Regards,

Selwyn





On Nov 1, 1:30 pm, JimAtQuarktet <ca...@xxxxxxxxxxxx> wrote:
On Oct 31, 4:51 pm, selwyn.stle...@xxxxxxxxx wrote:





Hi Jim,

I think your responses are valid. I'm pleased to hear that your
company is addressing the question of metrics because that will be in
your interests as well of that of those to whom you sell your product;
it might give you an advantage.

As to widening your sales targets I don't agree but I am no
businessman. It seems to me that the product, once produced (setting
aside development costs), is of marginal cost to propogate. Premium
price versions to academe and industry should include support but
there is no reason why a budget version (not a cut down version)
should not be distributed without technical support (other than a self
help user group whose online forum you could provide.) Perhaps I am
being naive but it seems to me that you could expand your sales
considerably on that basis. The parallel I would draw is what is
happening in the popular music (can't stand it personally) market at
present. People want it for free and largely get it for free. Their
view is that all they are sharing is a digitalimage; an ephemeral
entity. Regardless of the rights and wrongs, and intellectually
property law certainly needs updating, they will continue despite the
huffing and puffing by the music industry which is set in an outdated
business model. The industry should consider how best to achieve
revenue at the point of initial release of its products and not bother
what happens thereafter. In your case you are protected by a dongle
and though, doubtless, hackers could circumvent it the product is not
of sufficiently widespread interest given that it is marketed to
academe and research based industry. Anyway I would happily buy it if
it were offered at a suitable price for amateurs without technical
support.

Selwyn

Selwyn,

Your point is well taken. However, performing deconvolutions with any
method requires a learning curve. I feel if my customers are going to
use the software successfully, technical support is a requirement for
customer satisfaction. At some point, we would like to take certain
features from Tria that can be of specific use to amateurs, and put
out a less expensive package, "Tria Light". That is probably off in
the future. Alternatively we have given discounts in situations where
we collaborate with the user to widen the application of SeDDaRA. I
am giving a talk this week on SEM imaging that resulted from such a
collaboration.

Best Regards,
Jim C- Hide quoted text -

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